Description
This Promotional Event Planning course develops the necessary skills to plan, produce, and execute a promotional fashion show. It covers skills and knowledge of promotion by working on an overall theme, advertising and marketing elements, choreography, merchandise and music selection, and merchandise preparation of a fashion show. The course introduces students to how to compile trend forecasting research for the current season. This course covers how to develop project management skills by creating a team calendar to manage all important assignments and planning deadlines. Students who complete this course are able to plan and execute a promotional fashion event from the ground up.
Objectives:
• Compile trend forecasting research for the current season.
• Develop a theme that could be implemented with a specified budget.
• Create social media posts and advertising elements for a fashion show.
• Plan and produce a promotional window display for a fa