Description
The Visual Merchandising course focuses on the development of creative concepts and visual presentation of merchandise and apparel. This course covers the key principles and elements of design and explains how retailers use these principles and elements to present merchandise. Introduces how to implement principles and elements of design in retail window displays. The course covers overall brand concepts, color psychology, fixtures, atmospherics, drafting, and display techniques through hands-on experience. Students who complete this course are able to create visual presentations of merchandise and apparel for a client.
Objectives:
• Identify the principles and elements of design in advertising and retail window displays.
• Differentiate between feature and capacity fixtures used in retail operations.
• Develop creative concepts and visual presentation skills.
• Create an effective themed visual presentation of merchandise, accessories, and props fo