Description
Students will be introduced to the core concepts of the influencer world and social media marketing. After learning the core concepts that lead to a successful social media marketing plan, students will develop a marketing plan for a new or existing business or brand. This process will include the following components: conducting a business/product needs analysis, developing a strategy, generating content, creating a posting calendar, and measuring the effectiveness of the strategy where possible.
Objectives:
• Conduct research to identify the needs of a new or existing business.
• Develop a social media marketing plan to satisfy business needs and goals.
• Design content for selected social media platforms through text, print, and visual mediums.
• Present marketing plan to your peers for feedback.
• Measure effectiveness of marketing strategy.