Description
This course is designed to help you know what it takes to start a business, how to elaborate on your own business idea(s), and decide whether or not your business ideas have marketability. As you develop your ideas, you will learn how to brand a business and gain a basic understanding of what it takes to run a business before you start spending money. You will also have networking opportunities with local business owners and classmates along the way.
Objectives:
• Complete a competitive analysis of local businesses.
• Create a business strategy.
• Project your business's expenses and income.
• Follow the brainstorming process of creating a business name and brand strategy.
• Determine the target market for your business.
• Create a sales strategy for your business.