Description
The Introduction to Entrepreneurship course helps students know what it takes to start a business, how to elaborate on business ideas, and how to decide whether a business idea has marketability. As students develop their ideas, they learn how to brand a business and gain a basic understanding of what it takes to run a business. Students learn how to develop and implement business strategies. They also have networking opportunities with local business owners and classmates. Students who complete this course are able to start their own business or help run and improve an existing business.
Objectives:
• Complete a competitive analysis of local businesses.
• Create a business strategy.
• Project your business's expenses and income.
• Follow the brainstorming process of creating a business name and brand strategy.
• Determine the target market for your business.
• Create a sales strategy for your business.