Description
Students will be introduced to basic marketing principles and use the 4 Ps process to "develop" a product/service. Students will learn methods of setting up professional social media sites for a business, as well as how to market and manage those sites effectively. In addition, students will be exposed to valuable tools, tips, and practices that will promote optimal marketing results in business.
Objectives:
• Understand the use of the 4 Ps process to develop products/services.
• Develop a personal brand.
• Gain an understanding of target markets.
• Create a social media marketing strategy.
• Track and analyze the effectiveness of online marketing efforts .
• Understand the differences amont interruption marketing, content marketing, and influencer marketing.